Whether what you’re after is improving your effectiveness or improving your creativity, it is essential that you create space for your brain to generate new ideas and valuable insights.
In the modern world, this is difficult. Our phones are portals to an endless stream of news, social media feeds, notifications, text messages, emails, and more. We are connected to our coworkers 24/7 through chat-based messaging systems like Slack. Our calendars are over-booked, whether due to the demands of our job, working multiple jobs, or taking care of kids.
There is no more boredom – there is always something to do, or something to consume. The problem is, however, that we cannot be expected to come up with ideas if we are constantly filling our days with an endless, uninterrupted stream of tasks and consumption. You need room for ideas to actually percolate up into your consciousness. You need space to allow your brain to digest the information it’s received.
Stop consuming all the time. Allow yourself to be bored. Leave unfilled space in your day, however brief, to allow your brain to have ideas.
Your reaction might be, “but I don’t have time for that.” Either make time, or change the game you’re playing. You need space for creativity and insight to raise. There is no substitute.
- Control your attention and information consumption
- Schedule a regular “artist date” with yourself
References
- The Art of Fermenting Great Ideas by Nat Eliason
Our ideas appear primarily in one situation: when little else is occupying our thoughts. It’s as if it is a defense mechanism of our brain responding to the lack of stimulus. If you’re not engaged in hunting, gathering, building, mating, or socializing, then something must be wrong, and you need to fix it. So it starts shooting up ideas from the mailroom to get you back into one of those modes that will save you from dying alone with no progeny.
Good ideas require boredom. If you constantly ingest new information, the existing information can never be digested. It’s as if you’re looking at your fermenting jar on the counter every hour and wondering why nothing has happened, so you open it and stuff in another cucumber.
Think of your time as explicitly allocated to loading in information or towards seeing what your brain shoots out. Input time, output time. Input time is reading books, scrolling social media, watching the news, listening to podcasts, talking to friends and colleagues, or anything else that adds new stuff for your subconscious to process. Output time is creating the space and boredom for those inputs to ferment into something interesting. Staring at a blank page of your journal, opening a document to start writing, going for a (no headphones) walk with a notebook, working out without music, or sitting in the sauna. However you create bored, quiet space for your brain to finally get some processing room to spit ideas out; you must create that space if you want the ideas to form.
The ways we fail at this are obvious. We never give ourselves output time because we’re terrified of silence and boredom. We need a podcast while working out. We need music while working. We keep social media up in another tab. We have notifications on our phones. We let ourselves be interrupted.
So give the great ideas time to pop up. Even if you know you have weeks or months to figure something out, start priming your brain with those questions now so it has time to process them.