Distill Your Work to Its Essence

Creative wisdom often advises us to boil down the work to its essence. You must keep the essence – the core theme – in mind when creating. Otherwise, how can you stay on track?

Different people have different techniques for this:

  • Steven Pressfield advises us to boil down an enterprise into a single page.
  • Austin Kleon chooses a “secret sentence” for each book he writes.
  • Francis Ford Coppola choses a single word for each film.
  • Quintus Curtius points out how Pliny advised speakers to distill matters to their essentials and hammer the points home over and over again – “focus on the main issue and never leave it”.
  • Gary Keller has his concepts of 4-1-1 planning (4 weeks, 1 month, 1 year) and the 1-3-5 planning (one goal, three strategies, five priorities for each strategy) – effectively boiling down your goals into actionable, one-page plans.

What, specifically, you choose to do does not matter much. But you do need to distill down to the essence. Do not stray. Stay to the path.

(This also works as a pre-writing exercise: ask yourself what the core concept is, and make sure it is clear to you.)

References

  • Nobody Wants to Read Your Sh\*t by Steven Pressfield

    The problem in fiction, from the thrashing writer’s point of view, is almost always, “What is this damn thing about?”

    In other words, what’s the theme? What’s the theme of our book, our play, our movie script? What’s the theme of our new restaurant, our start-up, our video game?

    When we don’t know the theme, we don’t know the Problem.

    When you as a writer carry over and apply this mode of thinking to other fields, say the writing of novels or movies or nonfiction, the first question you ask yourself at the start of any project is, “What’s the concept?”

  • Do the Work by Steven Pressfield

    Discipline yourself to boil down your story/new business/philanthropic enterprise to a single page.

  • See the Throat, and Latch on to It by Quintus Curtius

    By this he meant, of course, that the speaker must distill matters down to their essentials, and hammer home these points over and over. Since men’s powers of judgment vary widely, and their estimations are prone to gross distortion resulting from their backgrounds and experiences, the speaker must focus on the main issue and never leave it.

  • In One Word by Austin Kleon

    At the very end of this video (excerpted here), the director Francis Ford Coppola explains how he chooses a single word for each of films to keep him on track as he makes decision after decision:

    Learning from the great Elia Kazan, I always try to have a word that is the core of what the movie is really about.

    In one word.

    For Godfather, the key word is “succession.” That’s what the movie is about.

    Apocalypse Now: “morality.”

    The Conversation: “privacy.”

    Megalopolis. You know what it is? “Sincerity.” That’s the word I use when I say, “What should I do?”

    For each book I write, I choose a secret sentence.

The only person you need to be aggressive and straightforward with is yourself

Jocko Willink made a comment roughly along these lines in a podcast episode (which one, I failed to note).

The only person you are allowed to be aggressive and straightforward with is yourself.

Being aggressive to others is not a good tactic. It does not work; it only makes people enemies.

Be covert and use influence.

This makes me think of my younger self – he was definitely guilty of being aggressive and straightforward with others. I can confirm that, as Jocko says, it does not work. In the best case, such an attitude results in intimidation. In the worst case, fear. Neither leads to an endpoint of being effective. Even in cultures that claim to operate in an aggressive spirit, this type of approach only serves to build enemies.

Play the game, even if it seems painful or offensive to you. Building up relationship capital is the best path to success in your interpersonal endeavors.

Don’t shoot down other people’s ideas

Humans, in general, are so keen on shutting down other people’s ideas. Especially when what is being suggested sounds wrong or stupid to our ears.

Adopt Jocko’s attitude instead: don’t shoot down ideas, or crush people, or insult. Swallow your pride. Don’t voice pointless disagreements. This applies whether or not we are in a leadership or creative role.

These people are sharing information. You can learn from anything you don’t shut down blindly. Perhaps there is the seed of a good suggestion even in the seemingly stupid comment. Perhaps you are learning something about the person making the suggestion. Perhaps, if you swallowed your own ego, you would see that the suggested idea is even better than what you were thinking of.

Advice from General Gronski: Know Your Person Core Values

On Jocko Podcast episode 302, Gen. Gronski advises you to know your personal core values. This isn’t just having them written down – you need to be able to list them off if asked. Without knowing them, they can’t factor into your decisions. Take the time to identify them. When you go to make a decision check – does this decision align with your core values?

The same thing applies for your business’s core values: does your company view decisions through these values, making sure they are aligned? how do you check that?

This is the critical part, and cannot be emphasized enough: know your values and then use them.

Gen. Gronski also suggests that you go on to identifying behaviors that map to those values (e.g., organizational behaviors that you want your employees to adopt). This means identifying pre-scripted behaviors that are aligned with your values. Create your own situational playbook: “When X we do Y. We handle Z by C.”

References